top of page

How to Pick SEO Keywords: A Simple Step-by-Step Guide


Office table with a large 'SEO' sign, laptop, and plant, symbolising effective SEO strategies for improving online visibility.

Choosing the right SEO keywords is essential for increasing your website's visibility and attracting the right audience.


In this guide, we’ll explore what keywords are, why they matter, and how to effectively select and place them on your website. By understanding and implementing these strategies, you can improve your chances of being found by those seeking your services, whether you’re a financial broker, accountant, or any other professional.


What Are Keywords?


Keywords are specific words or phrases that people enter into search engines when looking for information. To start, keywords refer to the particular terms people use in search engines like Google. For instance, if someone wants to find a chocolate chip cookie recipe, they might search for “chocolate chip cookie recipe.”


Why Are Keywords Important?


Keywords play a vital role in helping people discover your website through search engines. Using the appropriate keywords enhances your chances of being found by those searching for related content.


Here are two key reasons:


  • Help People Find You: The right keywords make it easier for users to discover your site when they search.

  • Match Searches: When your content aligns with what people are searching for, they are more likely to click on your website in the search results.



Data graphs


Wait… What is SEO?


SEO (Search Engine Optimisation) is the process of improving your website's visibility in search results. Selecting the right keywords is fundamental to this process, as it helps ensure your site appears when users search for the services or products you offer.


How Do Keywords Work?


Keywords connect search queries with relevant online content.


Here’s a quick rundown of how this works:


  1. Searching: When you enter a keyword into a search engine, it looks for websites with content related to that keyword.

  2. Ranking: The search engine ranks websites based on how well they match the keyword and other factors, such as content quality.

  3. Results: Websites that best match the keyword appear at the top of search results, increasing the likelihood of being clicked.


Examples of Keywords


Keywords can be single words or longer phrases that reflect search intent.

They can vary in complexity:


  • Single Word: "broker"

  • Phrases: "financial broker," "best financial broker for investments," "how to choose a financial broker"


How to Pick SEO Keywords


Choosing the right keywords involves identifying relevant topics and researching search trends.


Here are some tips to effectively choose your keywords:


  1. Know Your Topic: Pinpoint key subjects related to your business.

  2. Use Keyword Tools: Explore tools like Google Keyword Planner and SEM Rush for popular keywords.

  3. Think Like Your Audience: Consider what your potential customers might search for.

  4. Mix Short and Long Phrases: Combine broad terms and specific phrases to reach a wider audience.

  5. Check Competitors: Analyse which keywords others in your field are using.

  6. Look for Low Competition: Seek keywords that are frequently searched but have less competition.

  7. Add Local Terms: If applicable, use location-based keywords (e.g., "financial broker in Dublin").

  8. Stay Relevant: Ensure your keywords truly match the content you’re providing.



Google Search Console data dashboard displaying keyword performance and website analytics for SEO optimisation.

 

Using Keywords on Your Website


Incorporating keywords into your website helps search engines understand your content.


Where Should I Place My Keywords for SEO Enhancements?


Here are the essential areas to consider for keyword placement:


  1. Page Title: Ensure your main keyword is in the title of your page, as it’s one of the first things search engines evaluate.

  2. Headings: Use keywords in your headings (H1, H2) to help organise your content and signal its subject matter.

  3. First Paragraph: Include your main keyword early in the first paragraph to capture attention and enhance relevance.

  4. Last Paragraph: Reiterate your main keyword in the conclusion to reinforce your topic and assist with SEO.

  5. URL: If feasible, include your keyword in the page’s URL. Clean, keyword-rich URLs can significantly benefit SEO.

  6. Image Alt Text: Use keywords in the alt text of images to improve accessibility and provide additional context to search engines.

  7. Meta Titles and Descriptions: Incorporate keywords in your meta titles and descriptions to enhance visibility in search results.

  8. Internal Links: When linking to other pages on your site, use keywords in the anchor text to boost SEO and guide visitors effectively.


Just remember, don’t force keywords; they should fit naturally into your writing.


 

Quick Tip


Ask yourself: What would I type into Google to find my service? Those are your keywords!


Abstract wave design in metallic tones, illustrating modern aesthetics for creative projects and digital design concepts.

 

Conclusion


At the end of the day, Google favours content that is helpful, relevant, and well-structured.

Picking the right SEO keywords is vital for boosting your site’s visibility. Focus on creating quality content that genuinely addresses the needs of your audience. If you need assistance with SEO or web design, please feel free to reach out for a consultation call!



bottom of page